Founded in February 2019, Expert Group started its journey with e-Taajir, formerly known as BaashiMart, as a retail e-commerce store. Our goal was to make online shopping accessible and convenient. However, as we grew, we realized a bigger challenge: small businesses in Somalia were struggling to reach more customers and grow sustainably.
In 2022, we pivoted our focus to help small businesses source products from China, ensuring they had access to quality supplies at competitive prices. This shift laid the foundation for a much larger transformation. By November 2024, we completely rebranded and evolved into a full-scale e-commerce marketplace, allowing businesses to showcase their products, attract more customers, and scale effectively. Today, e-Taajir is a thriving platform that connects small businesses with buyers, empowering entrepreneurs to succeed.
Parallel to this, in 2020, we recognized another major gap: the need for accessible, high-quality education in Somalia. This led to the launch of Success Academy, which was later rebranded in 2021 as Expert Courses—one of Somalia’s first e-learning platforms. Our platform provides affordable, skills-focused courses in technology, business, healthcare, and other key fields, allowing learners to study anytime, anywhere.
Over the years, we have evolved from an e-commerce retailer to a marketplace, and from a small training academy to a leading e-learning provider. With Expert Group , we are committed to empowering businesses and individuals by providing the right tools, knowledge, and opportunities to succeed in an ever-changing world.
To help small businesses grow by connecting them with more customers through our e-commerce marketplace, and to provide affordable, high-quality education through our e-learning platform, enabling individuals to gain valuable skills and build better futures.
- Empowerment
We believe in providing businesses and individuals with the tools, knowledge, and opportunities they need to succeed.
- Innovation
We embrace change and continuously seek new ways to improve our platforms and services for better impact.
- Accessibility
We are committed to making e-commerce and education affordable and accessible to everyone, regardless of location or financial background.
- Integrity
We operate with honesty, transparency, and a strong commitment to ethical business practices.
- Customer-Centric Approach
Our success is built on the success of our users—whether small business owners or students. We prioritize their needs and growth.
- Community Impact
We aim to create lasting change by supporting entrepreneurship, digital transformation, and education, driving economic and social growth in Somalia and beyond.
